After becoming the new President of the Knoxville IMRG (Indian Motorcycles Rider's Group) I began a complete overhaul of the group's identity. I have since renamed the chapter to Great Smokies IMRG, created a new custom logo and patch, complete website overhaul and business cards. Also created a new YouTube channel for the chapter which I design and create all videos including the new video intro/outro. This project is ongoing with all future collateral such as event flyers, stickers and additional patches.